Newsletter International Q4 2011
OPINION: Speedy Innovation Without Stress
Which version of Outlook do you use? According to CampaignMonitor, as of June 2011 (http://www.campaignmonitor.com/stats/email-clients/), the most popular versions are Outlook 2000, 2003 and Outlook Express, followed by Outlook 2007. The number of Outlook 2010 users is miniscule by comparison, even though it’s 2011 (and that for not much longer), and 2010 is long forgotten.
What is the point of this observation? Certainly, it is not that we are worried for Microsoft. Also, users of older Outlook versions aren’t cut off from further communications just because their email client isn’t cutting-edge. (I use Outlook 2007, by the way, so I’m still limping along some four years behind.) No, there is another point here, in that it is evidently quite difficult for users and companies to keep up with the software vendors’ pace of innovation. Also, it is hardly understandable why a new version should be rolled out at such high cost if the version already installed does a perfectly good job already. I don’t just mean licence costs here: I’m talking cost and effort of migration, not to mention new hardware to go with it. It just keeps adding up.
But then comes that gnawing doubt; doesn’t the new version have that cool function that lets you do so-and-so? I always wanted that! I saw a friend with that just recently: wow! The competition’s probably been using that for ages and is a neck ahead again.
Not so for cloud software users; they always get the latest version automatically at no extra cost, installation effort, or investment in new hardware: constant access to the latest functions and features, just like that. Speedy innovation is not a burden, as long as you have an innovative provider.
antispameurope puts you in the best position for IT security; 2011 saw no less than seven new releases rolled out and activated for all users. Numerous improvements and simplifications have been introduced, such as configurable columns in the Control Panel, showing the transmission status and SMTP-ID for easier tracking of errant emails, a new webmail client, notification service, definable archiving periods for emails, private email handling, “two sets of eyes” principle for auditing access to the Control Panel, logging of all auditing activities, definable encryption policies, new graphics in the statistics model, comprehensive new rights management and much more.
The next update is planned for 11 January 2012. New features include a filter for specially handling nuisance info emails, a new tool for transparent logging into the webfilter, time control in the webfilter for work breaks and a series of other minor improvements. For our developers and administrators, this release means a lot of work during the Christmas period. For you, our customers and partners, it means anticipation of the many new features that will become automatically available to you. Speedy innovation without stress!
I wish you a peaceful and merry Christmas. Start the New Year 2012 refreshed!